About Us
Our team lives and works on the traditional and unceded territories of the Squamish Nation, Sḵwx̱wú7mesh Úxwumixw, the Lil’wat Nation, Lil̓wat7úl, and the Ktunaxa Nation.
Who We Are
We’re a small team finding our way from Squamish in the Coast Mountains of BC, Canada. Well-known locally, and rapidly being discovered elsewhere, we are 23 people committed to pushing the limits of performance bike apparel, while also contributing to the communities in which we live, work, and play.
Our team members live and work on the traditional and unceded territories of the Squamish Nation, Sḵwx̱wú7mesh Úxwumixw, the Lil’wat Nation, Lil̓wat7úl, and the Ktunaxa Nation. We are grateful to experience these places, and thankful to the Indigenous Peoples that have lived on and stewarded these lands for countless generations.
Our Values
OUR VISION
To celebrate the Adventure, Beauty, and Camaraderie of cycling, and to foster its ability to enrich and serve communities globally.
Go Further
Lead by example. Never settle. The right way isn’t always the easy way.
Keep it Real
Life can be messy. Stay grounded. Accept imperfection. Strive for transparency.
Do the Right Thing
Demonstrate integrity. Treasure honesty. Follow through on commitments.
Have fun
Enjoy the journey. Celebrate team and individual wins. Maintain a sense of humour and create some fun in everything we do.
OUR PURPOSE
To inspire and enable people on their journeys of adventure and discovery.
