Svein Tuft
Some cyclists transcend the sport, elevated beyond their palmarès by character alone - cyclists like Canada’s Svein Tuft. But in truth, there’s no one quite like this Giro d’Italia stage winner, Tour de France stage winner, and thirteen-time Canadian national champion. Svein’s backcountry exploits beyond the peloton are legendary, as are his efforts in helping other riders achieve their goals. For these and many other reasons, we’re proud to call Svein a 7mesh ambassador.