We come from Canada. It's a big, wild place. You can get lost quicker than you can say ‘grizzly bear’. Or ‘mountain’. Or ‘glacier’. Or ‘wilderness’. But it’s because of this wildness that it’s also one of the greatest places in the world to ride bikes. Road, trail, world-class singletrack and phenomenal downhill - it’s all here, right outside our design studio in Squamish, British Columbia.
7mesh was born out of the realisation that while technical apparel for backcountry adventurers and outdoor enthusiasts had reached peaks of innovation, bike riders had been left behind. And as seasoned apparel professionals as well as roadies and mountain bikers, we knew that cyclists deserved better. So in 2013 we quit our jobs, rolled up our sleeves, and got to work.
Our first line debuted in the spring of 2015. Since then, we’ve been equipping a global community of adventure seekers with alpine-grade bike apparel for road and trail riding in all conditions.
As our collection has grown to meet the needs of our community, so too has our company; as of 2019 we’ve grown from our founding team of 3 to 10 people, and in 2017, we formed a strategic partnership with fellow Canadian brand, lululemon. While our flexible friends down the road in Vancouver might put lycra to an altogether different use, we recognised in them a shared perfectionism, a collaborative approach, and an enduring obsession with research and development to build genuinely exceptional sportswear.
Designing bike apparel is part curiosity, refinement, stitching and stubbornness. Sometimes, progress. But if anyone asks us about the 7mesh approach, we tell them the story of the Seventeen Hoods.
It began simply enough: Ian, our VP of R&D was looking to make a better hood for the Revelation jacket. But with each new hood he made, he saw that it was only a suggestion of something better. So he kept cutting patterns and stitching fabric long into the night. In the morning when we rode through the door, we found him dead asleep, face down on a pile of hoods. Seventeen versions later, Ian had finally found what he’d been looking for: the perfect bike hood; at least for now.
While not every product requires an office overnighter, our multitasking team nevertheless designs, prototypes, and tests each one of our products in-house. It’s a hands-on, intensive process, but we know from long experience that when you’re trying to build better product, it’s the only way that works.